The Role of a Digital Marketing Manager .
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A Digital Marketing Manger is a professional who is responsible for maintaining a brand's online presence and sales by working on various marketing campaigns. DUTIES: As a digital marketer, you'll need to: create and upload copy and images for the organisation's website. write and dispatch email marketing campaigns. provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI) EDUCATIONAL BACKGROUND: A bachelor's degree in a field like marketing, business studies, public relations or management is a good choice. A degree in one of these fields proves you have a commercial focus and provides the right tools and skills to become a digital marketer upon graduation. WHAT IS ANOTHER NAME FOR DIGITAL MARKETING? Digital marketing is also known as ONLINE MARKETING. It is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only em...